University of Houston Business Students Help Jay Market Book

//University of Houston Business Students Help Jay Market Book


Strategic Ascent would like to give a special thanks to the sixteen students from the University of Houston Bauer College of Business Gen B class for helping Jay improve and market his book, “Frugal Is The New Posh!” Over the semester, under the coaching of SA staff, the students used surveys, interviews, and literature reviews to look at the book’s usefulness and accuracy, how appealing it was to the target audience, and how to market it. They presented their findings at the Strategic Ascent offices on April 6, 2018.


Frugal Is The New Posh is about redefining frugality to mean a healthy approach to money management that allows you to get more of what you want over the long term. It provides a model with five simple questions to ensure all of your financial bases are covered, and can be used by anyone from those just starting out to retirees.

Strategic Ascent, a division of Clancy Learning LLC, is a Houston training company.
Established in 2000, Strategic Ascent is a strategic organizational learning design company consulting with large and small organizations across many global industries on training and human resource development projects to help them improve their organizational results.

By |2018-04-14T21:01:42+00:00April 6th, 2018|Uncategorized|